Archive

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="grid" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" z_index=""][vc_column][vc_column_text css=".vc_custom_1766145041797{margin-top: 45px !important;margin-bottom: 45px !important;}"] Measuring UX Impact at Scale As UX work expanded across multiple journeys and markets, the organisation faced a growing disconnect between behavioural insight and business decision-making. Teams were improving checkout flows, refining product listings, adjusting navigation, and iterating on templates. Each initiative showed signs of behavioural change, yet there...

10 July, 2025

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="grid" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" z_index=""][vc_column][vc_column_text css=".vc_custom_1766150373345{margin-top: 45px !important;margin-bottom: 45px !important;}"]From Compliance Checks to Organisational Practice The Company was evolving rapidly: new eCommerce platforms, a shift to composable architecture, a global design system rollout, and increasing regulatory pressure across markets. Yet accessibility quality remained inconsistent. Issues accumulated across templates, UI components, and content practices, creating friction not only...

09 July, 2025

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="grid" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" z_index=""][vc_column][vc_column_text css=".vc_custom_1766145999996{margin-top: 45px !important;margin-bottom: 45px !important;}"] Building Trust in Evidence-Based Health Guidance Overcoming MS (OMS) is an international charity promoting an evidence-based, seven-step lifestyle programme for people living with multiple sclerosis. Its ambition was to become a globally recognised digital charity, capable of reaching people with MS wherever they were, while maintaining the personalised support...

08 July, 2025

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="grid" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" css=".vc_custom_1672161158423{margin-top: 45px !important;}" z_index=""][vc_column][vc_column_text css=".vc_custom_1766145966827{margin-top: 45px !important;margin-bottom: 45px !important;}"] Reducing Support Dependency Through Design Talawa Theatre Company launched Talawa Make to address a long-standing structural gap in British theatre: the lack of sustained, professional support and visibility for Black British artists across career stages. Talawa Make was conceived not as a single programme, but as...

05 July, 2025

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="grid" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" z_index=""][vc_column][vc_column_text css=".vc_custom_1766145913564{margin-top: 45px !important;margin-bottom: 45px !important;}"] Reducing Fragmentation Between Channels Excess Baggage operated luggage storage, insurance, retail, and travel accessory services across 15 international airports and 18 rail stations. As customer numbers and spend increased, the organisation committed to digitising its services to support a more coherent omnichannel experience. The challenge was not introducing digital touchpoints,...

04 July, 2025

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="grid" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" z_index=""][vc_column][vc_column_text css=".vc_custom_1766145876843{margin-top: 45px !important;}"] Coordinating Repair Across Customer-Service Channels The Company’s brand is built on durability, but even the most resilient products eventually need care. In the US, the digital repair experience failed to reflect that promise. It lived on a separate domain, lacked account integration, and placed unnecessary pressure on customer service teams. Without...

03 July, 2025

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="grid" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" z_index=""][vc_column][vc_column_text] Reducing Cognitive Load During Peak Traffic The Company approached its holiday campaigns with a clear ambition: convert seasonal traffic into meaningful engagement and confident purchasing decisions. Earlier campaigns assumed that high holiday intent meant users already understood the product value and needed only visual appeal and refreshed layouts to convert. In reality, users required...

02 July, 2025