Archive

24 Jul

Posted at 18:28h in

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="grid" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" z_index=""][vc_column width="1/2"][vc_column_text css=".vc_custom_1753782496848{margin-top: 45px !important;margin-bottom: 45px !important;}"] Introduction The Company is best known for its iconic Swiss Army Knife, but behind the scenes, its global digital ecosystem supports far more: eCommerce platforms, service portals, and brand storytelling websites. As a Senior UX Researcher, I supported cross-functional initiatives that spanned product, marketing, engineering, and service. My...

24 Jun

Posted at 18:29h in

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="grid" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" z_index=""][vc_column][vc_column_text css=".vc_custom_1753784101179{margin-top: 30px !important;margin-bottom: 30px !important;}"] Introduction [/vc_column_text][vc_row_inner row_type="row" type="full_width" text_align="left" css_animation=""][vc_column_inner width="1/2"][vc_column_text]The Company approached its holiday campaigns with a clear ambition: transform seasonal traffic into meaningful engagement and conversions. I led UX research and usability testing that informed these campaigns, evolving them from initial data-driven redesigns to behaviourally informed experiences.[/vc_column_text][/vc_column_inner][vc_column_inner width="1/2"][vc_column_text]The progression from year...

24 May

Posted at 18:31h in

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="grid" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" z_index=""][vc_column width="1/2"][vc_column_text css=".vc_custom_1753784747684{margin-top: 45px !important;margin-bottom: 45px !important;}"] Introduction The Company’s brand built on durability, but even the most resilient products need care. In the US, the repair experience was disjointed: hosted on a separate domain, lacking account integration, and placing undue pressure on customer service. As the UX lead for the project, my goal was...

24 Apr

Posted at 18:32h in

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="grid" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" z_index=""][vc_column][vc_column_text css=".vc_custom_1672678370458{margin-top: 45px !important;margin-bottom: 45px !important;}"] Client aim Excess Baggage was a company that provided a range of services to travelers, including baggage storage, insurance, retail, and travel accessories. They operated at 15 international airports and 18 rail stations and had seen an increase in customer numbers and spending thanks to their customer-centric approach....

24 Feb

Posted at 18:35h in

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="grid" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" z_index=""][vc_column][vc_column_text css=".vc_custom_1672679358675{margin-top: 45px !important;margin-bottom: 45px !important;}"] Client aim They were Overcoming MS (OMS), a charity dedicated to promoting an evidence-based 7-step lifestyle recovery program for people living with multiple sclerosis (MS). Their goal was to be a globally recognised digital charity that could reach every single person with MS online and provide them with...

24 Jan

Posted at 18:36h in

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="grid" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" z_index=""][vc_column][vc_column_text css=".vc_custom_1672678996665{margin-top: 45px !important;margin-bottom: 45px !important;}"] Client aim ELFT was originally formed in 2000 and has been recognized as a center of excellence for mental health care, innovation, and improvement. The organization's ambition was to make a positive difference by providing mental and community health care services that support recovery and help individuals achieve...