About me
Senior UX Researcher with over a decade of experience in e-commerce and digital product environments. I work at the intersection of research, design, and product to help teams make evidence-based decisions under real commercial constraints.
My practice focuses on translating behavioural insight into clear direction for product teams. I work closely with design, product, marketing, and engineering to ensure research informs prioritisation, not just validation.
My approach combines behavioural insight, systems thinking, and pragmatic research methods grounded in operational reality.
For more details, visit my LinkedIn Profile
Leadership and Mentoring
I contribute to UX leadership through mentoring, strategic support, and close collaboration rather than formal line management.
- Mentor junior researchers and designers on research planning, synthesis, and stakeholder communication
- Support research prioritisation by framing questions and clarifying evidence with product and design leads
- Partner with senior designers and heads of department to inform digital direction and research focus
- Contribute to personalisation and journey initiatives across B2C and B2B e-commerce platforms
- Provide external mentorship through the Nielsen Norman Group UXC Mentorship Programme (2024) and ADPList
What I Do Best
Strategic UX Research
Plan and conduct research that informs product, content, and commercial decisions, from moderated usability testing to analytics-informed journey analysis.
Cross-Functional Collaboration
Embed research within team workflows, ensuring insight is shared, understood, and applied across disciplines.
Accessible, Inclusive Design
Evaluate and support accessibility as a core quality measure, contributing to WCAG-aligned decisions and inclusive testing practices.
Service Design & Systems Thinking
Analyse end-to-end journeys across complex e-commerce ecosystems, identifying dependencies across touchpoints and services.