I am a Senior UX Researcher working across ecommerce, service design, accessibility, and digital product strategy.
My work sits between evidence and judgement. I help teams understand user behaviour, clarify what matters, and turn research into decisions that can survive commercial pressure, technical constraint, and organisational complexity.
Over the past decade, I have worked across digital platforms, global ecommerce environments, service journeys, and design systems. My practice combines usability testing, behavioural analytics, journey mapping, accessibility review, service blueprinting, and strategic framing.
Before UX, I worked in graphic design and visual communication. Photography remains part of how I think: a practice of looking carefully, noticing structure, reading context, and understanding how small details change meaning.
01 Profile
Research practice shaped by evidence, interpretation, and commercial reality
I work with product, design, marketing, engineering, and service teams to translate user behaviour into clearer decisions.
My focus is not only on finding usability problems, but on understanding what those problems reveal about structure, expectation, trust, and intent. I use research to help teams move from opinion to evidence, from isolated findings to shared direction, and from delivery pressure to better judgement.
Across ecommerce and digital product environments, I have worked on research strategy, accessibility, platform migration, service journeys, content clarity, and conversion-related decision-making. The common thread is simple: making evidence useful before decisions become too expensive to change.
02 Leadership
Leadership through clarity, mentoring, and cross-functional influence
My leadership is based on helping teams ask better questions before they rush toward solutions.
I support researchers, designers, product owners, and stakeholders by clarifying research priorities, shaping studies, improving synthesis, and helping evidence enter the right conversations at the right time. This often means translating complexity into something usable without flattening the nuance that made the insight valuable.
I lead through collaboration rather than hierarchy: mentoring junior researchers and designers, supporting research planning, facilitating alignment, and helping teams understand when a finding is strong enough to act on — and when it still needs testing.
03 Capabilities
From research method to organisational decision-making
My work combines practical research delivery with strategic interpretation.
I plan and conduct usability studies, analyse behavioural and analytics signals, review accessibility barriers, map journeys, structure service blueprints, and translate findings into product, content, and platform decisions.
I am particularly interested in the moment where insight can either become useful or disappear: synthesis, prioritisation, communication, and follow-through. Research only becomes valuable when it changes what a team understands, what it chooses to do next, and what it stops assuming.
Current areas of focus include continuous discovery, AI-assisted research workflows, accessibility as a strategic capability, and the role of UX research in complex ecommerce ecosystems.
04 Background
A cross-disciplinary foundation in design, systems, and visual thinking
Before moving into UX research in the UK, I worked as a Senior Graphic Designer in Italy. That background shaped how I approach structure, hierarchy, rhythm, and meaning.
My early work in visual communication, architecture-related contexts, and multidisciplinary design environments gave me a strong sensitivity to form, proportion, spatial clarity, and the relationship between what is shown and what is understood.
That foundation still informs my UX practice. I look at digital products as systems of meaning: interfaces, journeys, labels, gestures, gaps, and constraints. Good research does not only collect what users say; it reads how an experience is organised, what it makes easy, what it hides, and who it quietly excludes.
05 Photography
Observation as a research discipline
Photography is not separate from my UX practice. It is one of the ways I learned to observe.
Through photography, I became interested in framing, attention, timing, emotional tone, and the quiet details that reveal how people inhabit places. This way of looking carries directly into research: noticing hesitation, reading context, respecting ambiguity, and understanding that meaning often appears before it can be explained.
My photography work has included street, documentary, architectural, and urban observation, with international recognition including International Photography Awards acknowledgement. The same discipline remains central to my work today: look carefully, stay with complexity, and avoid reducing people too quickly into categories or metrics.