About me

UX Leadership & Research

Senior UX Researcher with over a decade of experience in e-commerce and digital product environments. I work at the intersection of research, design, and product to help teams make evidence-based decisions under real commercial constraints.

For more details, visit my LinkedIn profile.

About me

About me

My practice focuses on translating behavioural insight into clear direction for product teams. I work closely with design, product, marketing, and engineering to ensure research informs prioritisation, not just validation.

My approach combines behavioural insight, systems thinking, and pragmatic research methods grounded in operational reality.

Leadership and Mentoring

Leadership and Mentoring

I contribute to UX leadership through mentoring, strategic support, and close collaboration rather than formal line management.

Leadership

Research direction and prioritisation

  • Support research prioritisation by framing questions and clarifying evidence with product and design leads.
  • Partner with senior designers and heads of department to inform digital direction and research focus.
  • Contribute to personalisation and journey initiatives across B2C and B2B e-commerce platforms.
Mentoring

Supporting growth

  • Mentor junior researchers and designers on research planning, synthesis, and stakeholder communication.
  • Help teams strengthen confidence in evidence-based decision making.
  • Provide external mentorship through the Nielsen Norman Group UXC Mentorship Programme (2024) and ADPList.
Collaboration

Working with stakeholders

  • Work closely with design, product, marketing, and engineering to align research with delivery.
  • Translate evidence into direction that supports both user needs and commercial realities.

What I Do Best

What I Do Best

Strength

Strategic UX Research

  • Plan and conduct research that informs product, content, and commercial decisions.
  • Work across moderated usability testing and analytics-informed journey analysis.
  • Translate behavioural insight into clear, usable direction for teams.
Strength

Cross-Functional Collaboration

  • Embed research within team workflows rather than treating it as a separate activity.
  • Ensure insight is shared, understood, and applied across disciplines.
  • Work across research, design, product, marketing, and engineering.
Strength

Accessible, Inclusive Design

  • Evaluate and support accessibility as a core quality measure.
  • Contribute to WCAG-aligned decisions and inclusive testing practices.
Strength

Service Design & Systems Thinking

  • Analyse end-to-end journeys across complex e-commerce ecosystems.
  • Identify dependencies across touchpoints, teams, and services.

Core Competencies

Core Competencies

Research & Design Practice

UX Research & Service Design

  • UX Research & Service Design
  • Usability Testing, A/B Testing, and User Interviews
  • Analytics for Behavioural Insight (GA4, ContentSquare)
  • Customer & User Needs Analysis
  • Accessibility & Inclusive Design
AI & Emerging Methods

Emerging methods

  • AI-assisted Behaviour Analysis
  • Service Blueprinting & Journey Modelling
  • Agent-centred Competitor Insight
  • Sentiment and Pattern Detection
Leadership & Strategy

Leadership and communication

  • Mentoring and Peer Support
  • Cross-functional Collaboration
  • Stakeholder Communication
  • Research Synthesis and Framing
  • Requirements Definition

Before the UK

Before the UK: Foundations in Italy

Before moving into UX in the UK, I worked as a Senior Graphic Designer in Italy, developing a foundation in minimalist design and architectural thinking.

I worked with AG Fronzoni, whose essentialist approach to form, space, and discipline shaped my attention to clarity and structure. I later collaborated with an Italian lighting design company working with internationally recognised architects, contributing to large-scale public and commercial projects focused on spatial coherence and experiential clarity.

Alongside this, I worked within multidisciplinary agencies serving international automotive clients and developed brand and service experiences across hospitality, food service, and luxury retail contexts.

These years established a cross-disciplinary perspective that continues to inform my UX research practice.

Photography

Photography

Alongside UX, I maintain an active photography practice that sharpens my observational skills and sensitivity to composition.

My work has received international recognition, including honourable mentions from Prix de la Photographie Paris (PX3), the International Photography Awards (IPA), and features in LensCulture.

Photography reinforces how I approach UX research: careful framing, attention to detail, and awareness of narrative and emotional tone.