Fragments

Executive Summary The Three Navigators of the Desired Path framework uses the archetypes of Columbus, Magellan, and Shackleton to capture three strategic approaches to digital transformation. • Columbus represents the methodical building of foundational digital infrastructure — the stable “continent” upon which all future initiatives rest. • Magellan embodies deep data exploration, using advanced analytics and AI to uncover patterns, create foresight, and...

From the sweep of a calligrapher’s brush to the precision of a pixel grid, letterforms carry the traces of their tools, cultures, and makers. This essay explores how global traditions, shifting materials, and human agency have shaped — and continue to shape — the evolving language of typography....

I recently watched a video of a pianist performing John Cage's 4'33”. It is quite an inspiring performance, especially when we consider the pianist's use of silence and how this also has relevance for usability moderated tests. In the video, we see the pianist first sit at the piano, then, he places a score on the stand, sets a stopwatch, and...

What happens when users have no prior experience with the product or tool we are designing for? How can we help them build a mental model of how it works and make informed predictions about what will happen when they interact with it? One approach to this problem is to draw on psychological and cognitive theories of learning and problem-solving. In...

“The areas of consensus shift unbelievably fast,… the bubbles of certainty are constantly exploding. Any architectural project we do takes at least four or five years, so increasingly there is a discrepancy between the acceleration of culture and the continuing slowness of architecture.” Rem Koolhaas My passion for architecture led me to an interview with Rem Koolhaas in which he made the...

UX designers are constantly looking for ways to connect with and understand the needs of all users. For this reason, in the field of UX design, it is important to consider not only the usability and practicality of a product or service, but also the broader philosophical and cultural context that can inform and enrich the design process. Susan Sontag’s...