The Complete Guide to UX
UX design and UX research work hand in hand to create products and services that are intuitive, accessible, and enjoyable to use. Whether you’re building a new app, refining a website, or improving a service, combining evidence-based research with strong design principles is the fastest route to better user experiences.
This guide brings together our most practical, high-value resources on UX — from understanding your audience to testing your designs and measuring success.
What Is UX?
User Experience (UX) describes how people feel and behave when interacting with a product, service, or system. Good UX happens when design decisions are based on real user needs, identified through research, and shaped by principles that prioritise clarity, accessibility, and ease of use.
Strong UX practice can:
- Improve usability and accessibility
- Increase satisfaction and loyalty
- Reduce frustration and support costs
- Boost conversion rates and retention
Core Areas of UX Covered in This Guide
1. UX Research: What It Is, Methods, and How to Get Started
Learn the foundations of UX research, from planning a study to analysing results. Discover qualitative and quantitative methods that reveal what users think, feel, and do — and how to turn those insights into design improvements.
2. Best UX Research Tools in 2025
Explore the most effective tools for gathering, analysing, and presenting user insights. From analytics platforms to usability testing software, this list will help you choose the right tool for each stage of your research process.
3. UX Design Principles: 10 Rules for Creating User-Centred Products
Master the essential principles that make digital products intuitive and accessible. Learn how clarity, consistency, and strong visual hierarchy can transform user interactions.
4. Usability Testing Guide (2025 Edition)
Follow a step-by-step process for planning, running, and analysing usability tests. Includes best practices for moderated and unmoderated testing, plus the latest recommended tools.
5. UX Metrics: How to Measure and Improve User Experience
Understand the key metrics for tracking usability and satisfaction. Learn how to combine quantitative data with qualitative insights to make informed design decisions.
How to Use This Guide
- Start with UX Research – Learn who your users are and what they need.
- Apply UX Design Principles – Translate findings into clear, accessible designs.
- Test Your Designs – Use usability testing to validate and refine your ideas.
- Measure Results – Track UX metrics to see what’s working.
- Iterate Continuously – Repeat the process for ongoing improvement.
Why This UX Guide Matters
By following the resources in this guide, you’ll be able to:
- Build products that solve real problems for your audience
- Make design decisions backed by evidence
- Increase user satisfaction, retention, and conversion rates
- Strengthen collaboration between research, design, and product teams