UX Writing – Alessandro Zulberti

UX Writing is a collection of articles based on my personal experiences and insights as a UX Researcher. I also draw on my passion for literature, architecture, and art to explore how these disciplines can inform and enhance the UX process.

05 Apr

Posted at 19:35h in UX inspiration

I recently watched a video of a pianist performing John Cage's 4'33”. It is quite an inspiring performance, especially when we consider the pianist's use of silence and how this also has relevance for usability moderated tests. In the video, we see the pianist first sit at the piano, then, he places a score on the stand, sets a stopwatch, and...

21 Jan

Posted at 17:46h in UX Interview

In this "Interview", we hear from Toni Moura, an experienced professional in the field of UX design and the IBM Federal Garage Lead and Sr. UX Architect, Designer, Speaker, Mentor, Coach, and  10 Voices of Design to follow on Linkedin. Toni has been working in the field for over 20 years and has valuable insights to share on the motivations and...

02 Jan

Posted at 14:20h in UX Process

As a UX designer, I have hypothesised the potential benefits and considerations for implementing machine learning and AI in the UX process. Here, with the use of OpenAI’s Chat GPT, we have outlined the various stages of the UX process below and discussed specific examples of how these technologies can enhance the user experience. “WHERE INCORPORATING ARTIFICIAL INTELLIGENCE AND MACHINE LEARNING IN...

01 Jan

Posted at 17:25h in UX leadership

Philosophy has long been a source of inspiration for leaders in all fields, including UX leadership. The ideas and concepts developed by philosophers can provide valuable insights into the nature of leadership and how to effectively manage and mentor a team. In particular, the following concepts can be particularly relevant for UX leaders in relation to management and mentoring: empathy...

01 Jan

Posted at 16:56h in UX leadership

Saint Thomas Aquinas was a 13th-century Italian philosopher and theologian who is known for his contributions to the fields of metaphysics, ethics, and natural law. One of his most significant contributions was his work on the philosophy of motion, which sought to understand the nature of cause and effect and how things come to be. In the modern world, the...

31 Dec

Posted at 13:19h in UX inspiration

“The areas of consensus shift unbelievably fast,… the bubbles of certainty are constantly exploding. Any architectural project we do takes at least four or five years, so increasingly there is a discrepancy between the acceleration of culture and the continuing slowness of architecture.” Rem Koolhaas My passion for architecture led me to an interview with Rem Koolhaas in which he made the...

31 Dec

Posted at 12:15h in UX inspiration

UX designers are constantly looking for ways to connect with and understand the needs of all users. For this reason, in the field of UX design, it is important to consider not only the usability and practicality of a product or service, but also the broader philosophical and cultural context that can inform and enrich the design process. Susan Sontag’s...

30 Dec

Posted at 18:10h in UX inspiration

In the field of art, Michelangelo Buonarroti, Antonio Canova, and Medardo Rosso are renowned for their contributions as sculptors; however, their work also can have relevance as UX inspiration. This article will explore the ways in which the techniques and approaches of these three sculptors have connections to principles of UX design, and how their work can inspire and inform...