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Scaling Research for Strategic Decisions
A case study on expanding research from isolated insight into a strategic function that supports prioritisation, direction, and business decisions. Focus: Research, Strategy
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Clarity in High-Season Sales
Improving comprehension and confidence at moments of seasonal pressure and heightened user demand. Focus: Conversion, Content Strategy
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Accessibility as a Strategic Foundation in the D2C Ecosystem
From compliance activity to organisation-wide accessibility practice across systems, governance, and delivery. Focus / Role: Accessibility Strategy, Governance
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Scalable ROI Framework Matrix for UX Measurement
A reusable model for translating UX change into comparable financial and decision-making signals. Focus: UX Metrics, Decision Design
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Creating a Seamless Omnichannel Service
Connecting touchpoints into a more coherent service journey across channels and operational realities. Focus: Journey Strategy, Operations
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Designing a Professional Self-Service Platform
A professional experience structured around clearer access, task completion, and self-service support. Focus: Self-service UX, Information Architecture
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Designing for a Global Health Charity
Design and research work shaped around public health, trust, usability, and service clarity. Focus: Product Strategy, UX Audit
