Field Notes

A Practical Continuous Discovery Framework for Mid-Size Ecommerce Teams The guilt is real, but the playbook might not be yours If you work in UX research in ecommerce, you probably know the feeling. You've read about continuous discovery. You understand why staying close to customers matters. You've tried to set up a frequent interview cadence. And then reality gets in the way. You...

The law requires withdrawal to be as easy as purchase. The footer link fails this test on every dimension. The withdrawal button is a legal actor. When absent, the right cannot be exercised. When present with a deadline counter, it performs the law’s symmetry requirement on behalf of the consumer, making the safe action the natural one. ...

The central tension Youngblood and Chesluk's framework exposes here is that holding the phone is not irrational from within the ecosystem — it's the path of least resistance, it enacts social intimacy, and the body's motor habit reinforces it. ...

In planning meetings, it now comes up almost casually. Someone reports that a task is done, the agent took care of it, and the conversation moves on. Later, when the decision is questioned, there is a pause. No one remembers why that option was chosen. There is no error to point to, no rule that was broken, just an outcome that...

I was reading a short post by Jakob Nielsen when something clicked uncomfortably into place. His argument was clean. As AI agents mature, traditional user interfaces dissolve. Users stop navigating. They instruct. Screens become temporary. In some cases, they disappear. That claim is directionally correct. But it leaves a gap that matters in practice. If the interface recedes, control does not vanish with...

The conflict: Speed of synthesis vs integrity of thinking LLMs are good at producing answers. They are not good at knowing whether a question deserves to be answered yet. In UX research, that distinction matters. Most failures do not come from bad solutions. They come from premature coherence: problems that sound right, outcomes that feel aligned, and insights that arrive before their foundations...

Self-referential loops give the illusion of progress but only circle back on themselves. In UX research, the challenge is to spot when insights are truly expanding outward, like a golden ratio spiral, and when they are simply repeating. Drawing on Umberto Eco’s semiotics, this essay explores how to break the cycle and keep discovery open....

AI-generated writing often provokes stronger unease than AI images or music. This essay explores why: the Western legacy of authorship and originality, the role of authenticity in different art forms, and how cultural traditions shape our tolerance for machine-made creativity....

AI translation tools promise to undo the Tower of Babel, but performance gaps and cultural bias reveal a fragile unity. This piece explores how multilingual AI privileges dominant languages, risks erasing minority voices, and raises urgent questions of linguistic equity....

A single pause during shift handover revealed more than any usability test. This piece explores what ethnographic research in UX can uncover — not through more data, but through deeper presence. When rituals, silence, and space become part of the method, even small gestures resist easy translation....