Portfolio
Case studies in research, structure, and strategic UX decisions.
These projects show how research was translated into clearer decisions, better service structures, stronger accessibility practice, and more credible organisational direction.
Some focus on systems and governance, others on journeys, services, or operational clarity. Together they show how evidence becomes action.
Featured case study
Scaling Research for Strategic Decisions
A case study on expanding research from isolated insight into a strategic function that supports prioritisation, direction, and business decisions.
It is the clearest entry point into the broader logic behind the portfolio: research not only as observation, but as decision infrastructure.
Challenge
Move research from isolated studies to a clearer strategic role across decisions and teams.
Contribution
Connected evidence, prioritisation, and organisational direction through a more structured research practice.
Why start here
This project gives the strongest overall view of how research operates across the rest of the portfolio.
Case studies
Selected work
The portfolio combines strategic foundations, service design, ecommerce optimisation, charity work, accessibility leadership, and measurement systems.
Measurement
Scalable ROI Framework Matrix for UX Measurement
A reusable model for translating UX change into comparable financial and decision-making signals.
Accessibility
Accessibility as a Strategic Capability
From compliance activity to organisation-wide accessibility practice across systems, governance, and delivery.
Charity / Service
Designing for a Global Health Charity
Design and research work shaped around public health, trust, usability, and service clarity.
Platform
Designing a Professional Self-Service Platform
A professional experience structured around clearer access, task completion, and self-service support.
Service Design
Creating a Seamless Omnichannel Service
Connecting touchpoints into a more coherent service journey across channels and operational realities.
Ecommerce
Clarity in High-Season Sales
Improving comprehension and confidence at moments of seasonal pressure and heightened user demand.
Design Systems
Design System as Practice
A case study in how I used atomic design principles to build an accessible design system for my own website, aligning visual language, interaction patterns, and content structure.