Many UX research reports feel unreadable not because the findings are unclear, but because the writing flattens them. This piece explores how phrasing, tone, and narrative shape what gets heard — and what gets lost....
Introduction — The Tension Metaphors are shortcuts to understanding. They compress complexity into something we can name, point to, and discuss. In multidisciplinary teams, they give everyone—from engineers to product managers—a shared reference point. They orient attention and provide a common language for navigating ambiguous problems. But this same clarity can close things down. Once a metaphor becomes the lens, it starts...
Executive Summary The Three Navigators of the Desired Path framework uses the archetypes of Columbus, Magellan, and Shackleton to capture three strategic approaches to digital transformation. • Columbus represents the methodical building of foundational digital infrastructure — the stable “continent” upon which all future initiatives rest. • Magellan embodies deep data exploration, using advanced analytics and AI to uncover patterns, create foresight, and...
Language reveals and shapes. This lesson explores how writing guides, challenges, and mirrors user experience....
Every method has edges. This conversation explores how framing reveals some things and hides others — and how we might notice what nearly escapes....