Case studies in research, structure, and strategic UX decisions.
These projects show how research was translated into clearer decisions, better service structures, stronger accessibility practice, and more credible organisational direction.
Some focus on systems and governance, others on journeys, services, or operational clarity. Together they show how evidence becomes action.
Scaling Research for Strategic Decisions
A case study on expanding research from isolated insight into a strategic function that supports prioritisation, direction, and business decisions.
It is the clearest entry point into the broader logic behind the portfolio: research not only as observation, but as decision infrastructure.
Move research from isolated studies to a clearer strategic role across decisions and teams.
Connected evidence, prioritisation, and organisational direction through a more structured research practice.
This project gives the strongest overall view of how research operates across the rest of the portfolio.
Selected work
The portfolio combines strategic foundations, service design, ecommerce optimisation, charity work, accessibility leadership, and measurement systems.
Scalable ROI Framework Matrix for UX Measurement
A reusable model for translating UX change into comparable financial and decision-making signals.
Read case studyAccessibilityAccessibility as a Strategic Capability
From compliance activity to organisation-wide accessibility practice across systems, governance, and delivery.
Read case studyCharity / ServiceDesigning for a Global Health Charity
Design and research work shaped around public health, trust, usability, and service clarity.
Read case studyPlatformDesigning a Professional Self-Service Platform
A professional experience structured around clearer access, task completion, and self-service support.
Read case studyService DesignCreating a Seamless Omnichannel Service
Connecting touchpoints into a more coherent service journey across channels and operational realities.
Read case studyEcommerceClarity in High-Season Sales
Improving comprehension and confidence at moments of seasonal pressure and heightened user demand.
Read case studyDesign SystemsDesign System as Practice
A case study in how I used atomic design principles to build an accessible design system for my own website, aligning visual language, interaction patterns, and content structure.
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