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Can Susan Sontag inspire inclusivity and UX storytelling?
The problem rarely announces itself as cultural. It appears as a misunderstanding that no one can quite locate. The interface is clear. The copy is translated. The flow passes usability checks. And yet, users hesitate, disengage, or behave in ways the team did not anticipate. In post-mortems, the explanation is often vague. “Different markets behave…
