UX Researcher
I’m Alessandro Zulberti, a UX researcher and service design leader, deeply engaged in understanding the drivers of user behaviour to create impactful user experiences. My approach is rooted in rigorous data analysis and research, using methods like analytics, usability testing, user interviews, and service blueprint to inform strategic decisions.
NNG Master Certified
I am Master Certified by the Nielsen Norman Group in UX Research, UX Management, and UX Interaction, underscoring my commitment to best practices and continuous learning
Trusted Advisor
I actively collaborate with prominent industry leaders as a trusted advisor to the IMRG Retail Advisory Board, shaping the themes, topics, and formats of IMRG’s events. This involves identifying key trends, anticipating challenges, and crafting content that will inform and guide leading UK retailers in their eCommerce strategies.
For more details, check my LinkedIn Profile
Case studies
From Problem to Platform
Creating an online community for Talawa Make artists to connect, discover opportunities, and network with industry professionals.
Redesigning for Accessibility
Revamping the NHS ELFT website and microsites to make them more user-friendly, accessible, and manageable for a diverse audience.
A User-Centric Approach to Boost Donations
Redesigning the OMS website to improve user experience, simplify the donation process, and increase donations.
From Frustration to Functionality
Streamlining the online booking process for left luggage services to reduce friction, enhance customer satisfaction, and increase service usage.
Articles
Podcast: UX Research and Other Disciplines
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