To complicate is easy. To simplify is difficult.

UX Researcher & Service Design

I am Alessandro Zulberti. With more than a decade of experience in the field of UX, my primary focus is on gathering and analysing data to understand the needs and behaviours of users. I have completed specialised training in a range of UX research techniques, including analytics, usability testing, user interviews, and journey mapping. Moreover, I am Master Certified with Nielsen Norman Group in UX Research, UX Management, and UX Interaction.

For more details, check my LinkedIn Profile

Expertise

As a dedicated UX Evangelist with a passion for innovation, I am a self-motivated problem-solver who thrives on delivering exceptional user experiences. With a strong technical foundation and a lean UX approach, I excel in leading and managing complex digital projects. My ability to adapt to changing environments, combined with my empathetic nature and strong communication skills, allows me to effectively advocate for the customer and build collaborative relationships within cross-functional teams.

Case studies

From Problem to Platform

Creating an online community for Talawa Make artists to connect, discover opportunities, and network with industry professionals.

Redesigning  for Accessibility

Revamping the NHS ELFT website and microsites to make them more user-friendly, accessible, and manageable for a diverse audience.

A User-Centric Approach to Boost Donations

Redesigning the OMS website to improve user experience, simplify the donation process, and increase donations.

From Frustration to Functionality

Streamlining the online booking process for left luggage services to reduce friction, enhance customer satisfaction, and increase service usage.