Portfolio Index
Strategic UX Case Studies & Selected Works
These projects show how research was translated into clearer decisions, better service structures, stronger accessibility practice, and more credible organisational direction.
Some focus on systems and governance, others on journeys, services, or operational clarity. Together they show how evidence becomes action.
01
2025
Accessibility as a Strategic Capability
From compliance activity to organisation-wide accessibility practice across systems, governance, and delivery.
Accessibility Strategy, Governance
02
2025
Scalable ROI Framework Matrix for UX Measurement
A reusable model for translating UX change into comparable financial and decision-making signals.
UX Metrics, Decision Design
03
2024
Clarity in High-Season Sales
Improving comprehension and confidence at moments of seasonal pressure and heightened user demand.
Conversion, Content Strategy
04
2024
Scaling Research for Strategic Decisions
A case study on expanding research from isolated insight into a strategic function that supports prioritisation, direction, and business decisions.
Research Strategy, Knowledge Systems
05
2020
Creating a Seamless Omnichannel Service
Connecting touchpoints into a more coherent service journey across channels and operational realities.
Journey Strategy, Operations
06
2020
Designing a Professional Self-Service Platform
A professional experience structured around clearer access, task completion, and self-service support.
Self-service UX, Information Architecture
07
2017
Designing for a Global Health Charity
Design and research work shaped around public health, trust, usability, and service clarity.
Product Strategy, UX Audit
08
In Progress
Design System as Practice
A case study in using atomic design principles to align visual language, interaction patterns, and content structure.
Design System, Content Model